These Companies Are Giving The Fashion Industry A Body-Positive Makeover

 

New York Fashion Week is officially in full swing, but some of the biggest industry innovations are happening off the runway.

Socially-conscious dress company Project Gravitas and JAG Models, an agency devoted to embracing women of all sizes, are teaming up to promote body-positive change within the fashion industry.

In an interview with HuffPost Live, Project Gravitas founder and CEO Lisa Sun explained that her fashion company is all about fostering confidence among women. Since most of our perceptions are shaped by the media we consume, she said, it’s crucial to show more than one type of body image in fashion.

“So, we’ve got to show more than just size zeros and twos,” Sun said. “Size zeros and twos are beautiful, [but] we’ve gotta show size zero through 18 … because that gives girls the chance to say, ‘I am me and I’m in a magazine too.’”

According to JAG Models co-founder Gary Dakin, this consumer-oriented way of thinking is starting to make waves in the industry.

“Normally the casting directors won’t see anything over a two, but the campaigns are opening up a little bit more, before the runway is,” he told host Caroline Modarressay-Tehrani. “And that we’re definitely seeing growth with massive national retailers. They’re looking to do the best girl for the best job … and see them as beautiful women and not numbers.”

Watch the full HuffPost Live conversation here.

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